Accidental Branding
Posted on March 24, 2008 by Michael Ray Hopkin
Why do some few brands take off like a rocket while many (most we’ve never heard of) never leave the ground? A new book that expounds on this question will be released this week. The title is Accidental Branding: How Ordinary People Build Extraordinary Brands by David Vinjamuri.
In Accidental Branding, David profiles the leaders of [...]
Filed under: Innovation, Market-driven | Tagged: branding, faithful, intention, persistence, problem solving | No Comments »
