Tradeshow talk

The topic of trade shows (conferences, conventions, etc.) seems to be on a lot of people’s minds lately. They (the trade shows) have become a fundamental part of many industries, especially for industries steeped in technology. However, in many ways they seem to be losing their mindshare if not their value all together. Art Petty [...]

Let them talk

I had a great opportunity to listen to Larry Weber, author of Marketing to the Social Web, who gave a keynote address at the SMP Conference last Thursday. He talked about a lot of great things including his insights on the history of the Internet, starting with different phases and technologies that have impacted its [...]

Podcast: The New Rules of Marketing and PR

A few months back I wrote a post about the best-selling book The New Rules of Marketing and PR by David Meerman Scott. David is a thought leadership and viral marketing strategist. He has written several ebooks that have been downloaded hundreds of thousands of times. He teaches people how to get noticed online through [...]

Five factors of leadership

I’ve stated before that product managers have to be leaders (in the true sense of the word) because they have the responsibility on their shoulders to get products out the door on time, with high quality and under budget. The kicker – and the reason they must be leaders – is the people they rely [...]