Podcast: The New Rules of Marketing and PR

A few months back I wrote a post about the best-selling book The New Rules of Marketing and PR by David Meerman Scott. David is a thought leadership and viral marketing strategist. He has written several ebooks that have been downloaded hundreds of thousands of times. He teaches people how to get noticed online through [...]

Leader or manager?

Almost every organization has managers; people who are responsible for maintaining the structure of the organization and who focus on the bottom line. They are typically responsible for the day-to-day efforts and errands, and keep things moving along. Having great managers is critical to the success of any organization.
Most organizations also have leaders. They are [...]

Accidental Branding

Why do some few brands take off like a rocket while many (most we’ve never heard of) never leave the ground? A new book that expounds on this question will be released this week. The title is Accidental Branding: How Ordinary People Build Extraordinary Brands by David Vinjamuri.
In Accidental Branding, David profiles the leaders of [...]

The future of social media

When I hear the words “social media” I think of sites like Facebook, MySpace and YouTube. Each has gained notoriety that comes with a huge following.
My view of the future of social media was changed yesterday afternoon. I am at the Von.x conference in San Jose this week and attended a panel discussion about the [...]

Good to Great

I’m certain everyone who reads this blog has at least heard about Good to Great by Jim Collins. This is perhaps one of the clearest, best written books about how great people have done amazing things to catapult companies into prominence. The companies in this study that went from good to great are Abbot Laboratories, [...]

Fire, aim, ready

I listened to a great podcast today on Dr. Paul’s Live on Purpose Radio podcast series. He interviewed Shaye Larsen, the founder of IdeaOrbit.com. They discussed a lot of cool things, but the thing that impressed me the most was Shaye’s description of and discussion about the concept of “fire, aim, ready.” We are all [...]