Let them talk

I had a great opportunity to listen to Larry Weber, author of Marketing to the Social Web, who gave a keynote address at the SMP Conference last Thursday. He talked about a lot of great things including his insights on the history of the Internet, starting with different phases and technologies that have impacted its [...]

Podcast: The New Rules of Marketing and PR

A few months back I wrote a post about the best-selling book The New Rules of Marketing and PR by David Meerman Scott. David is a thought leadership and viral marketing strategist. He has written several ebooks that have been downloaded hundreds of thousands of times. He teaches people how to get noticed online through [...]

Leadership and product strategy

Though the role of product manager differs from one company to the next, most product managers I know believe they drive the strategy for their products. I suppose in most cases they do. Strategic product managers spend time understanding the market and directing product activities toward meeting those activities. CEOs and other executives don’t always [...]

Accidental Branding

Why do some few brands take off like a rocket while many (most we’ve never heard of) never leave the ground? A new book that expounds on this question will be released this week. The title is Accidental Branding: How Ordinary People Build Extraordinary Brands by David Vinjamuri.
In Accidental Branding, David profiles the leaders of [...]

New Rules of Marketing

One of the great new books to come of age is The New Rules of Marketing and PR by David Meerman Scott. David writes and excellent book comparing and contrasting the “old rules” of marketing with the new. He writes with compelling explanations about how new technologies have changed the marketing / PR profession from [...]

Three reasons to visit customers

It goes without saying that professionals—in any industry—want to understand the market in which they sell, and the people who are buying their products or services. They want to know what drives business.
This idea comes up quite often, especially among product managers. In a recent post about hiding behind personas, Steve Johnson poses the following [...]

Messenger for the market

The role of product manager is becoming more prominent and important in many companies. The world seems to be waking up to the idea that great products and services need focus and need a champion. Barbara Nelson wrote a great article that details how product managers fit into their companies (specifically software companies). The article [...]

Good enough

Have you found yourself in a situation where you put in more time on a project to make it perfect or pay more money to get something better, but you determine it just isn’t work the extra effort? In many instances in our lives “good” is good enough.
Steve Johnson breaks down this concept nicely in [...]

Tuned in

I have been following the folks at Pragmatic Marketing for nearly five years. A few months back I downloaded and read an e-book – The Secrets of Market-Driven Leaders – written by Phil Meyers, Craig Stull and David Meerman Scott. I was impressed by their insights into what really drives great companies and how the [...]